PRESS RELEASE

Digital Marketing Leader ADTECH Announces FOTOLOG.COM as First American Client

ADTECH Signs Exclusive Two-Year Deal with Leading Worldwide Photo Blogging Community Site Fotolog.com

New York, NY – 28th September 2006. ADTECH announced today it has signed an exclusive two-year deal with the world’s largest photo blogging community, Fotolog.com. Fotolog is the first client for ADTECH’s new American outpost, which opened earlier this month in New York City. Under the contract, ADTECH will serve an average of 5 billion ad impressions per month to the Web site, which is ranked in the top 30 Web sites in the world by Alexa. While ADTECH works with such big brands as AOL, SKY TV and Clear Channel in Europe, this deal is the first to be signed with the American office.

This agreement marks the first time that Fotolog will be using an ad server since it launched in 2002. The site, which allows members to communicate and connect through photographs, generates nearly 5 billion page views a month reaching more than 10 million unique visitors according to ComScore. As Fotolog was developing their monetization strategy an ad serving solution was a critical component of that plan. After a review of competitive ad servers, Fotolog CTO Warren Habib found ADTECH to be the best solution for Fotolog’s needs and extremely well positioned to handle the site’s volume.

“As the CTO of one of the fastest growing social networking sites in the world, it was imperative that we aligned with a solution provider with the strength and experience that ADTECH brings to the table,” said Warren Habib, CTO of Fotolog.

“We’re very excited to have Fotolog as the anchor client for the New York office,” said Nils Winkler, ADTECH’s Head of Sales and Director of its New York office. “Working with a site as well established as Fotolog.com provides us with instant credibility in the American marketplace as we look to establish the type of client base here that we have in Europe.”