ADTECH Ad Serving Solutions

ADTECH Enables Platform-A
ADTECH Assists in Defining Ads
It Is so Easy to Change Over
Geo-load Balancing for Ad Requests

MARKET WATCH

ADTECH Enables Platform-A

One stop shopping – that’s the motto of Platform-A for both the technology and media sectors. ADTECH combines the third party technologies of Platform-A with each other and creates synergies.

The delivery of advertising into the diverse channels of Platform-A is consolidated through a single adserver – provided by ADTECH. It connects its own ad management technology for display ads with those provided by Lightningcast (video) and Third Screen Media (mobile).

ADTECH’s ad management solution allows Platform-A to manage, deliver and evaluate content covering the entire spectrum of digital advertising formats. From a technology standpoint, this translates into a critical step towards the networking of various advertising channels and their bundling into a single interface.

In addition to supplying advertising for Platform-A, ADTECH continues to further expand its adserver business as an autonomous technology provider.

Dirk Freytag, CEO of ADTECH profiles the business strategy as follows: "We rely on support from two pillars: Platform-A Media and our adserver business, which we have built over ten years of being in the market. Both sectors are of equal importance to us. We will, however, keep them strictly separated. This is the only way to ensure the continued trust of clients such as Sky, Gannett or .Fox Networks."

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; and buy.at, an affiliate marketing solution.

Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

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