MARKET WATCH
When holiday shopping, think social media
More U.S. consumers are taking advantage of social media, to make smarter gift decisions when fulfilling their holiday shopping lists.
NEW PRODUCTS
ADTECH Launches New Analytics Solution for Ad Servers
The new analytics solution provides detailed insights into the performance of ad campaigns and was launched at ad:tech New York.
ADTECH INTERNAL
The Pacesetter
Six questions about new products for Erhard Neumann, COO of ADTECH. For the brains behind the new Analytics solution, innovations are his bread and butter.
GOOD TO KNOW
Reliability of the Figures
As an ad server provider we take click fraud and counting very seriously. It’s our responsibility to make sure it doesn’t happen so that clients have confidence and trust in us.
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