NEW FEATURES
“iPad owners have a high technical affinity and are a sophisticated target group,” says ADTECH CEO Dirk Freytag. He lists the rejection of flash by Apple devices as yet another reason for the concise identification of iPad users: “Much of the content available on the net is flash based, consequently it is an advantage for our customers if they use the targeting to deliver only flash free ads to iPads,” explains Freytag. More and more display ads now contain flash elements. The iPad targeting solution by ADTECH warrants that agencies, ad networks and publishers can now count on the receipt of their advertising messages by the user and on the proper presentation of the ads.
To allow users to access the Internet, Apple has preinstalled an extra version of its Safari browser on the device. When you book campaigns, there is the option to now choose the iPhone, xBox, Playstation as well as the iPad as a browser. ADTECH is giving you the flexibility and option to book advertising specifically for the iPad on the adserver.
“Our iPad targeting is browser recognition based. We are also working on other options to identify mobile devices, so that they can be reached by advertising,” concludes Freytag, giving you an idea of forthcoming news in the next few months!
More information:
Please complete our contact form, send an e-mail to or give us a call at +1 212-426-1700.
Please complete our contact form, send an e-mail to or give us a call at +1 212-426-1700.
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