MARKET WATCH
With video advertising budgets steadily increasing and advertiser requests on the rise online video advertising has become a solid spoke in the online marketing wheel. Recent studies stated that U.S. Internet users consumed a little more than 30 billion videos in April of this year alone. Every month, ADTECH is serving more than two billion video ads. Our customer Tremor Media was also cited as the top video ad network surpassing others in reach and views.
• 42.9% of all respondents are using online video in their overall marketing efforts
• Of those using online video, 59% feel that post-video conversion is one of the most important video metrics, yet 70% are unable to measure post-video conversion
• 40% of respondents who are using online video lack a mechanism to measure video starts
What is VAST anyway?
“VAST” or (Video Ad Serving Template) is standardized the current practices within the online digital video advertising business. The IAB has listed several informative guidelines giving advertisers and developers the opportunity to produce consistent specifications that can be used by a larger number of publishers. The goal of these guidelines is to provide industry best practices and increase efficiencies throughout the online communities. With so many players becoming available, the VAST template is playing a key role in ensuring video advertising becomes a part of every marketer’s online offering.
Video has the power to bring products to life and ADTECH’s video solution offers an effortless way to manage and optimize video campaigns. For more information on our upcoming video solution – please contact your designated sales representative.
Please complete our contact form, send an e-mail to or give us a call at +1 212-426-1700.
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