Dubai, 19 June 2012. ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, have today announced the appointment of IAS Media as official reseller for the United Arab Emirates. As the leader in the region for online marketing and advertising, IAS Media will now have selling rights for ADTECH’s Mobile, Video, Display and Rich Media solutions and will also provide follow-on support.

IAS Media prides itself on offering its clients the best (product) solutions, advice and support for online marketing and sales challenges. They have all the expertise needed to synchronise the various online marketing systems properly and reliably.

Binu Varughese Mathew, Vice President of IAS Media, is extremely pleased about having acquired licence rights to resell the adserver solutions: “We can now offer online publishers, media agencies, online advertisers and online operators a product which covers all kinds of online advertising and is more powerful than the existing products provided by direct competitors. The technology is impressive: Each ad format – from interactive rich media ads to video and mobile - can be managed quickly and easily. Furthermore, it is also possible to connect the adserver to external systems such as existing billing programmes. In short, it’s a very flexible and scalable solution that can work well with the multitude of different ad formats and channels on the market.”

“The UAE region is very important to ADTECH,” said Erhard Neumann , CEO at ADTECH. “Internet usage is high and there is a lot of excitement about the opportunity that advertising can bring to the table. We already have fantastic clients there including T-break media and Motivate Publishing and together with IAS Media, who have lots of expertise in the online advertising and sales field, we look forward to ramping up activities and customer base across this market.”

Media Contact:
Mandy Albers
AOL Corporate Communications
+1 (212) 652-6394
mandy.albers@teamaol.com

About IAS Media
IAS Media (Integrated Advertising) is one of the fastest growing Media Marketing Agency in the region. Launched on December 1st, 1991 in UAE as the sole concessionaire of the Times of India (India's largest publishing house). Our roster of media groups today boasts some of the biggest names in Print and Television from around the world. Our business goes beyond just selling media. We also provide solutions to clients that help them acquire better value for their spends.

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett. For more information please visit: www.adtech.com

About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

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