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01/07/2009
ADTECH Press Release

ADTECH US Signs First Retailer Community Site Gift & Home Channel to Ad Serving Agreement


New York, NY, October 01, 2007 - ADTECH US, one of the leaders in digital ad serving solutions, announced today that it has signed on the Gift & Home Channel, the first web/TV internet channel focused on helping independent retailers succeed, to an ad serving agreement. The site features “how to” videos from retail experts, blogs and message boards. The site is a strategic alliance between a variety of leading experts serving the retail community including Giftware News, Home Fashion & Furniture Trends, the Gift and Home Trade Association and FarCountries.com. This is the latest account win for ADTECH US, which has grown rapidly since its domestic opening in late 2006 and now counts The A&E Television Network, onTargetjobs and Fotolog amongst its clientele.  

Under the terms of the agreement, ADTECH will deploy its HELIOS IQ ad serving solution across the Gift & Home Channel website, allowing it to best monetize the site’s wealth of content by bringing its ad inventory to advertisers looking to reach the independent retail marketplace. 

“As we look to position the Gift & Home Channel as the online premier resource for the retail community, ADTECH’s customer service and their HELIOS IQ solution made them an ideal partner in allowing us to best capitalize on our site traffic and media content,” said Ray Gaulke, president of the Gift & Home Channel. 

“The Gift & Home Channel is a great example of media companies taking their expertise and building it into an online community, and we are pleased to be selected to be the ones that will help build this out as a stream of revenue,” said Nils Winkler, Managing Director and Senior Vice President of Sales for ADTECH US. “We look forward to helping the Gift & Home Channel grow and look forward to a long term relationship.”

To speak with Nils Winkler of ADTECH regarding the Gift & Home Channel, please email .


ADTECH Press Contact US
Dori Salcido
703-265-0622


About ADTECH US
ADTECH US is the American arm of ADTECH AG, a leading international digital marketing solutions company. The company is an independent and majority-controlled subsidiary of AOL's Advertising.com division. Since opening in the US in September of 2006, ADTECH US has signed on such clients as The A&E Television Network, interactive marketing agency Artyso and photo blogging community FOTOLOG to ad serving agreements. Headquartered in New York with an office in San Francisco, the company’s flagship product is the Helios IQ ad serving platform, a next-generation suite of applications which enables Web publishers to manage, serve and report on their online advertising campaigns. Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998 works with such customers as Sky TV, Clear Channel and OMD in 25 countries.



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