”With the ad serving solution Helios IQ by ADTECH, we have everything under control in our online marketing. The entire navigation process in Helios IQ is clear and well thought out. This saves us a lot of time in our daily work. Campaign booking is much easier now and with the live monitoring, we see the results in real time. All that with an excellent forecast by the inventory management system. We are also convinced of ADTECH’s excellent customer service.”
Johan Möller R&D Manager SVENSKA DAGBLADET
ADTECH is a leading international digital marketing solutions company. The company is an independent and wholly-owned subsidiary of AOL’s Advertising.com division.
Head office: Dreieich, near Frankfurt (Germany) Data centers: DC1 and DC2 in Frankfurt (Germany) DC-EC in the United States Sales offices: New York City, San Francisco, Los Angeles, London, Paris, Hamburg Helsinki, Oslo, Stockholm Bangkok, Cape Town, Sydney,
Headquartered in Frankfurt (Germany), the company's flagship product is the Helios IQ ad serving platform - amended by features for mobile devices and video ads. These enable web publishers to manage, serve and evaluate virtually any kind of online advertising campaigns.Helios IQ allows its customers to enhance efficiency, reliability and ROI in their online advertising businesses. Globally, ADTECH AG, founded in 1998 works with customers in more than 25 countries.
The history of ADTECH began in 1994 in Silicon Valley.
1994
1997
1998
1999
2000
2001
Imgis Inc. in Silicon Valley establishes the basis for centralised ad serving using highspeed servers from Silicon Graphics (SGI).
The technology is converted to SUN Microsystems hardware.
Imgis Inc. is renamed AdForce Inc. and already supplies 35 million advertising banners each day. The ADTECH data centre starts up in Frankfurt am Main, based on the same technology.
AdForce Inc. is floated on the NASDAQ at a value of $1 billion, and now provides 150 million banners each day. CMGI first acquires 100 % of AdForce Inc. and then 80 % of ADTECH GmbH.
ADTECH becomes a private limited company. ADTECH delivers its billionth banner since the opening of the data centre in July 1998.
ADTECH delivers its ten billionth banner. The new HELIOS technology is launched, and more than 80 % of the AdForce technology is re-engineered. ADTECH breaks even and is fully self-financed.
2002
2003
2004
2005
2006
2007
ADTECH supplies its 100,000th advertising campaign.
ADTECH enters e-mail marketing. ADTECH launches Europe-wide local targeting down to city level. ADTECH concludes its second year in profit, doubling its profit.
ADTECH has now completely replaced the AdForce technology with its own new developments.
ADTECH opens its second ad serving datacentre in Frankfurt/Main. Launch of next generation ad serving solution HELIOS IQ. New release of HELIOS Messenger.
ADTECH strongly focuses on expansion and growth and opens additional sales offices in USA, Australia, Thailand and South Africa.
AOL acquires ADTECH AG. ADTECH operates as an independent and wholly-owned subsidiary of AOL’s Advertising.com division.
ADTECH is establishing two data centers in the United States to help serve the firm’s growing clientele
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