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ADTECH Integrates Dashboard into its
Ad Management Solution
Traffic managers can now personalize and create their own desktop with ADTECH’s new widget-based control instrument.
London, UK, January 15, 2008 – ADTECH, one of the global leaders in ad management solutions, announced the availability of Dashboard, a newly developed tool that allows users to view detailed campaign information and control on-line advertising from an individual’s desktop location.
With ADTECH’s Dashboard, users can personalize settings to assemble all relevant campaign information and view from one central location. This allows users to react and respond immediately.
For Dirk Freytag, CEO of ADTECH, the introduction of the Dashboard is a product development milestone as it emphasises the company’s product strategy: “The user is the focus of our development. There are different ways to use our system and we want to accommodate this by making our system extremely flexible.”
The new Dashboard tool allows users to pull up important information directly from the system, instead of obtaining it from a traffic manager as was previously the case.
The Dashboard reflects a personal point of view and individual demands - users choose from a large pool of ad management information including utilization of advertising space, return figures, campaign status, and system notifications. The user then groups this information – packaged in individual widgets – on their screens using a very simple “drag & drop” function. The widgets can also be individually configured in terms of their information content.
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Tel: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
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About ADTECH
ADTECH are a leading international supplier of digital marketing solutions. The company's flagship product is the Helios IQ ad serving platform. It enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. The Helios IQ ad serving platform differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business.
Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is an independent and wholly-owned subsidiary of AOL’s Advertising.com division. Globally, ADTECH AG works with customers in more than 25 countries.
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