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Weary Spring Click Numbers – Mozilla/Firefox
have ten per cent of the market share
The online advertising industry is still awaiting the spring wake-up for the click rate. However, Firefox and Mozilla break through the 10 per cent mark in the browser distribution.
04/21/2005, Dreieich, ADTECH AG - Dramatic drop in click behaviour by Internet Explorer (IE) users. The direct reaction to online adverts was cut almost in half for this user group following Christmas shopping and the increase of house advertising on websites towards the beginning of the year. "While the click rate in November 2004 was still at 0.44 per cent, it shrunk in the first quarter of 2005 to 0.24 per cent," says Dirk Freytag, COO of ADTECH AG. In contrast, users of Firefox appear much more stable. At 0.11 per cent, they continue to be real sourpusses.
Click rates in per cent - broken down by browser use:
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November 2004
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March 2005
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Internet Explorer 6.x
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0,44
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0,24
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Firefox 1.0
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0,11
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0,11
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Internet Explorer 5.5
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0,53
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0,35
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Internet Explorer 5.0
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0,49
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0,43
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Mozilla
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0,24
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0,2
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AppleWebKit
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0,16
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0,17
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Opera
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0,28
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0,17
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Netscape 7.x
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0,3
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0,22
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A continuous upward climb is on the horizon for the market growth of the Firefox browser. Nine per cent (8.96) of European users currently access the Internet using Firefox. Thus, the Firefox community has almost doubled in comparison to 5.5 per cent at the end of November 2004. The newest Mozilla product is on its way to becoming the mass browser. Together with 1.14 per cent of purist Mozilla surfers, Mozilla products cover almost ten per cent of the European browser landscape. Dirk Freytag, ADTECH COO, comments: "The growth rates for Firefox have slowed down in January and February; again in March more than 1 per cent of users have switched. I think we will have more than 10% Firefox users by the end of June".
The IE 6.x stabilised at 80 per cent of the market share (80.25). At the same time, its predecessor Versions 5.x and 5.5 are steadily losing users. Since the IE 6.x cannot compensate losses of both other browser versions, at 86.8 % the overall market share of Microsoft browsers is clearly under the 90 per cent mark.
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Breakdown of European browsers for the first quarter of 2005 in per cent:
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January 2005
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February 2005
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March 2005
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Internet Explorer 6.x
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79,39
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80,31
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80,25
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Firefox 1.0
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7,43
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7,85
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8,96
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Internet Explorer 5.5
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4,12
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3,96
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3,59
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Internet Explorer 5.0
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3,62
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3,3
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2,98
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Mozilla
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1,33
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1,26
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1,14
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Opera
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1,7
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1,05
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1,12
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Netscape 7.x
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0,85
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0,76
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0,71
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For its regular browser analyses, ADTECH evaluates the banner requests throughout the whole of Europe for its own adserver. The data shown here was gathered from January to March 2005 for 2,000 websites. Several billion banner requests were evaluated, which were transferred from the users' browsers to the adserver and then evaluated from this for banner delivery.
Browser distribution and click rates can vary depending on the website, day of the week, or time. Using its Browser analyses, ADTECH wants to show trends and not provide absolute figures.
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