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Client Relationship Extends into Partnership, Taking Media Run and ADTECH into Australia
Exclusive Reseller Partnership Signed and New Office Opened
Frankfurt, Germany – 28th September 2006. ADTECH, one of Europe’s leading Ad Server providers, today announced it has signed an exclusive reseller agreement with existing UK customer Media Run - one of the fastest growing international online advertising sales agencies, to cover the Australian online marketplace.
With one of the largest growing networks in the new media industry, Media Run, like ADTECH, is proactively developing its global reach. The new Media Run office will sell ad server solutions from ADTECH throughout the Australian market alongside its own online advertising sales packages.
“The Australian online market is fast becoming a hot bed of activity in the new media space and we are excited to be a part of it,” said Adam Murray, Media Run Founder. “The UK and Australian online markets have a lot of synergy with one another and we have increasingly noticed customers dedicating head count and resource down under. We look forward to replicating the success we have experienced over here in our new Sydney office.”
Dirk Freytag, CEO at ADTECH AG comments: “This is the latest move in our plans to expand market reach beyond Europe. We are delighted to partner with Media Run in such an important new venture. We already work with Media Run in the UK and know their approach is very similar to ours, we’re both dynamic and flexible companies with good solid client portfolios.”
Freytag concluded: “The Australian online market suffered quite considerably from the dot com boom and bust period as many countries did, however, they have come out it slowly and now find themselves in a much stronger position. Purchasing decisions are made very carefully and selection of technology partners is a cautious but thorough process. I am extremely confident that our technology coupled with Media Run’s sales packages, processes and team will stand out above the competition and succeed.”
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About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.
ADTECH UK Press Contact
Nikki Alvey, The PR Network
Tel: +44 (0) 7973 354 706
nikki.alvey@theprnetwork.co.uk
About Media Run
Media Run was established in 2003 and is one of the fastest growing international online sales agencies. Services include AdNetwork, Site Representation and Search. The company’s growing client list includes ING Direct, Ocean Finance, 02, Orange, Nokia, the AA, Telewest, Tiscali, Blockbuster, Apple, Nintendo and Cancer Research.
Mediarun Press Contact
Rowen Ward, Born PR
Tel: +44 (0)208 878 0777, +44 (0)7855 814 937
rowen@bornpr.com
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