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Digital Marketing Leader ADTECH Announces FOTOLOG.COM as First American Client
ADTECH Signs Exclusive Two-Year Deal with Leading Worldwide Photo Blogging Community Site Fotolog.com
NEW YORK, NY – 28th September 2006. ADTECH announced today it has signed an exclusive two-year deal with the world’s largest photo blogging community, Fotolog.com. Fotolog is the first client for ADTECH’s new American outpost, which opened earlier this month in New York City. Under the contract, ADTECH will serve an average of 5 billion ad impressions per month to the Web site, which is ranked in the top 30 Web sites in the world by Alexa. While ADTECH works with such big brands as AOL, SKY TV and Clear Channel in Europe, this deal is the first to be signed with the American office.
This agreement marks the first time that Fotolog will be using an ad server since it launched in 2002. The site, which allows members to communicate and connect through photographs, generates nearly 5 billion page views a month reaching more than 10 million unique visitors according to ComScore. As Fotolog was developing their monetization strategy an ad serving solution was a critical component of that plan. After a review of competitive ad servers, Fotolog CTO Warren Habib found ADTECH to be the best solution for Fotolog’s needs and extremely well positioned to handle the site’s volume.
“As the CTO of one of the fastest growing social networking sites in the world, it was imperative that we aligned with a solution provider with the strength and experience that ADTECH brings to the table,” said Warren Habib, CTO of Fotolog.
“We’re very excited to have Fotolog as the anchor client for the New York office,” said Nils Winkler, ADTECH’s Head of Sales and Director of its New York office. “Working with a site as well established as Fotolog.com provides us with instant credibility in the American marketplace as we look to establish the type of client base here that we have in Europe.”
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About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.
About FOTOLOG
One of the world's largest social networking sites, Fotolog boasts more than 4.5 million members who use photo blogs to connect and communicate daily with a global network of friends and family. Founded in 2002, Fotolog has experienced explosive growth and now generates nearly 5 billion page views and attracts more than 10 million unique visitors each month, according to ComScore.
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