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Poker Verdict Raises its Game with ADTECH
Selects Helios IQ to boost online advertising revenue for poker companies following US clampdown.
London, UK – 23rd October 2006. New online poker community, Poker Verdict
www.pokerverdict.com, has selected ADTECH, a leading provider of ad server technology, to manage targeted campaigns for its advertising partners. ADTECH’s HELIOS IQ will handle ads from major gaming companies including Partygaming, 888.com and SportingBet. Aimed at providing UK and European poker fans with a valuable source of information and an online forum, Poker Verdict is edited by James Hipwell, former Daily Mirror journalist and one of the ‘City Slickers’ duo.
Following new legislation that prevents the promotion of online gambling sites in the US, Poker Verdict recognised the potential for gaming companies to fill this revenue gap via more targeted and effective advertising. HELIOS IQ will enable Poker Verdict to provide its advertisers with accurate user profiles that can be leveraged to deliver campaigns relevant to audiences’ specific interests and budgets.
Poker Verdict attracts these audiences by simplifying the complexities of online poker through providing details that make it easy for anyone with an interest in the game to select and play on the site best suited to them. It reinforces this with poker news, blogs by famous players, videos of poker showdowns and a search engine to help poker players find the best online poker tournaments in which to take part. The site also maintains a directory of ‘Most Feared Players’ so that competitors know whom they are up against.
Hipwell comments: “We use highly complex tools behind the scenes to make it easy for anyone to get online and enjoy playing poker, from the first-time novice to the experienced old hand. ADTECH mirrors this philosophy. Its cutting edge technology makes it straightforward to provide our advertising partners with sophisticated and reliable audience profiles which in turn help them tailor their advertising campaigns accordingly. Equally it enhances the user experience as it personalises each of their site visits.”
Dirk Freytag, CEO ADTECH, confirms: “This is a challenging time for the gaming industry, but Poker Verdict has recognised that these conditions also offer opportunities. Combining its market expertise with ADTECH’s technology enables it to offer competitive advantage to its partners and a unique user experience for its audiences.”
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HELIOS IQ is a highly advanced, customisable ad-server solution that allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.
About Poker Verdict
Poker Verdict was launched in October 2006 by James Hipwell. His partners in the venture are Warren Wooldridge, who finished on a final table at the World Series of Poker this summer, and David Gross, the winner of two online poker tournaments and $150,000 in one day.
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.
ADTECH Press Contact UK
Kate Alexander, The PR Network
Tel: +44 (0) 8838 5795
kate@alexanderpr.co.uk
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