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ADTECH Selected to Deliver Online Advertising Campaigns for Media Run
HELIOS IQ* chosen as best and fastest tool for campaign delivery.
Dreieich, Germany – 6th July 2006. ADTECH, a leading provider of ad server technology, has today announced that Media Run, one of the fastest growing international online advertising sales agencies, has replaced its existing campaign delivery tool, Falk (recently acquired and now integrated into DoubleClick Inc), with ADTECH’s HELIOS IQ solution. Mediarun is currently delivering between 70 and 100 campaigns each month and the decision to change tools is based on evaluation of client and company needs.
HELIOS IQ is a highly advanced ad-serving solution which allows campaigns to start immediately on demand. The system provides unique flexibility and security for better campaign management with an impressive two minute push time. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.
Commenting on this move, Renos Maxoutis, Head of Media Run Ad Operations said: “Initially we had outsourced our trafficking operations but, following a strategic review, decided to bring them back in-house. We conducted a full evaluation of our existing tool and other market leading products and ADTECH came up trumps! It proved to be a very flexible and easy-to-use tool, but the most impressive feature was the way in which it enabled us to deliver online ad campaigns within a very short timescale. This is a benefit we can instantly pass onto our customers.”
“I’m also in the process of building an advertising operations team so product usability is paramount. New employees need to be able to come in and get up and running very quickly. I need a solution which can facilitate this and HELIOS fits the bill,” Maxoutis continued.
“I’m delighted that Mediarun have chosen to work with us,” said Dirk Freytag, CEO, ADTECH. “For HELIOS IQ to come out top in an evaluation of market tools was no surprise for me because of its unique functionality and delivery mechanisms. But our technical support and additional service capabilities make the package a very attractive one for customers of leading organisations such as Media Run.”
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* HELIOS IQ is a highly advanced ad-server solution which allows campaigns to start immediately on demand. This gives traffic managers unique flexibility and security. In addition, the success of each campaign can be monitored in real-time – a unique tool in an industry which saves traffic managers significant amounts of time and gives them full control over what they do.
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Tel: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About Media Run
Media Run was established in 2003 and is one of the fastest growing international online sales agencies. Services include AdNetwork, Site Representation and Search. The company’s growing client list includes ING Direct, Ocean Finance, 02, Orange, Nokia, the AA, Telewest, Tiscali, Blockbuster, Apple, Nintendo and Cancer Research.
For more information visit: www.mediarun.net
Media Run Press Contact
Rowen Ward, Born PR
Tel: +44 (0)208 878 0777, +44 (0)7855 814 937
rowen@bornpr.com
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