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ADTECH selected for global ad delivery of ICQ
HELIOS IQ chosen as most flexible and reliable solution for online ad delivery.
Frankfurt, Germany – 2nd August 2006. ADTECH, a leading provider of ad server technology, today announced that ICQ, a leading online community and instant messaging service provider owned by AOL, has signed a long running strategic agreement to use ADTECH’s HELIOS IQ solution for online ad delivery.
HELIOS IQ is a highly advanced ad-serving solution which allows easy handling of even the most complex rich media ads with few clicks. The modular, state of the art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.
“With de-centralized sales partners and the need to find a partner for our next generation flash-based application, we were looking for a global solution, especially in markets such as Eastern Europe and Asia,” said Ron Harari, vice president of operations for ICQ. “They have developed new advertising formats with us and their solution fits just perfectly with our requirements. The flexibility, security and overall quality of service ADTECH provides us with HELIOS IQ, makes a clear difference in the market.”
“I’m very happy that ICQ has chosen to work with us,” said Dirk Freytag, CEO, ADTECH. “It shows that our services are well prepared for a global approach and the readiness of ADTECH to enter new markets. ICQ marks for us the successful start of delivery to huge Asian audiences. Also the decision underlines the clear competitive edge our HELIOS IQ has compared to other solutions in the market.”
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About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH’s customers make use of our infrastructure and technology to send both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides Europe’s agencies, networks and publishers with its solution. ADTECH has been established in the industry for more than eight years and has customers in 25 countries and delivers with its technology more than 900 Million ads per day.
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Tel: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk
About ICQ
ICQ is a leading instant messaging service provider with a global online communications community. The company’s robust instant messaging software, enhanced communications features and dynamic community are available in 19 languages free of charge at http://www.icq.com. ICQ and the Flower logo are registered trademarks of AOL LLC in the USA and other countries worldwide. ICQ Devil Factory is a trademark of AOL LLC.
http://www.icq.com
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