We are opening new doors in data representation and ease of access with ADTECH Analytics. During the past months, whether engaged in discussions with our clients, participating in trade shows or attending industry events, we heard a single consistent message: The need for comprehensive information and customized reporting has increased tremendously.

 

In the past, in order to take advantage of data in its entirety, campaign managers spent a lot of time evaluating information with linear tools such as Excel. ADTECH Analytics completely eliminates this need. With a single click of the mouse ADTECH Analytics allows the user to focus on select data points with unparalleled speed and efficiency.

In February, ADTECH launched ADTECH Analytics with the goal of offering our customers a powerful application that brings all relevant ad server parameters together representing one holistic view. Key questions that arise during a typical day, such as, “How can we maintain our revenue despite declining CTR’s?” can now be answered directly on screen.

With ADTECH Analytics, one of our goals was to enable our customers to perform cost/benefit analysis within our solution and we are pleased to be able to say that we achieved this goal.

Lou Severine, VP of Sales |

ADTECH Analytics goes beyond the flat results of a single online campaign. It provides comprehensive insights into campaign performance, placements and banner sizes at the touch of a button. Individual campaign parameters can easily be linked together and related to sales trends. ADTECH Analytics correlates ad server data over the last 24 months and presents a clear and concise visual representation within 2 to 3 seconds. Our ad server automatically updates data down to the placement level on a daily basis; this makes ADTECH Analytics an indispensable information source for helping you make well informed decisions about your online business.

ADTECH Analytics not only offers a comprehensive view of ad server data but also includes a powerful feature for simulation and forecasts. With only a few clicks you can examine different scenarios based on the level of clicks, impressions, CPM or CPC. The potential results are immediately revealed on screen. This makes ADTECH Analytics relevant to everyone involved in digital advertising including publishers, ad networks and agencies, because with ADTECH Analytics everyone can receive answers to key industry questions that arise during daily operations. For example: Which placements achieve the best click rates and the highest revenue? How did sales for specific customers develop in the last six months? How effective is my marketing strategy compared to actual ROI?

Bottom line: With ADTECH Analytics you spend less effort analyzing your reports and more time concentrating on optimization.

ADTECH Analytics marks the beginning of a new suite of analytics products from ADTECH. New applications will follow in the next months with the goal of positioning our ad server as the indispensable business intelligence tool on the market today.